A Web Marketing Review of BarackObama.com
The video is looking at Barack Obama's web site from a web marketing perspective. Discussing some of the pros and some of the cons of what Barack is doing online.
Labels:
Internet Marketing Videos
Tuesday, February 27, 2007
A Web Marketing Review of Mitt Romney
The video is looking at Mitt Romney's web site from a web marketing perspective. Discussing some of the pros and some of the cons of what Mitt Romney is doing online.
Labels:
Internet Marketing Videos
A Web Marketing Review of Rudy Giuliani and his web site.
This video is looking at Rudy Giuliani's web site from a web marketing perspective. Discussing some of the pros and some of the cons of what Rudy Giuliani is doing online.
Labels:
Internet Marketing Videos
Free Key Phrase Research Tools
We are all fortunate to have a variety of free key phrase research tools. I look at
http://freekeywords.wordtracker.com/
http://www.keyworddiscovery.com/searc...
Labels:
Internet Marketing Videos
Right Media Spurs Network Sparring Over Small Site Inventory
By Kate Kaye | January 29, 2007 | Source
As more and more small publisher ad networks come on board, Right Media has created an exchange system forcing network competition to serve ads on lesser-trafficked sites. RMX Direct pits networks against one another, awarding ad serving rights to the one agreeing to pay the highest cost per impression. Right Media has selected nine partner networks for the service, which also provides publishers with reporting.
"RMX Direct is about providing a tool for you to manage those small advertiser solutions… making them compete with each other," said Right Media Director of Business Development Patrick McCarthy. While in beta, the system has signed on 750 publishers. These are sites "that don't have sales forces so they're primarily using ad networks to fill their ad space," added McCarthy, who said sites from blogs to gaming sites and community forums are using the service. Sites with any amount of traffic are welcome to join the exchange, which is free to them.
In addition to employing the system for use with any or all of Right Media's nine partner networks, publishers can also send networks such as Google AdSense and Advertising.com into the ring to duke it out, if they are part of those networks. The system keeps track of all bids from all ad campaigns and creatives and knows how much its network partners are willing to pay to place those ads. In the case of non-partner networks, the system estimates the maximum amount a network might pay, according to McCarthy. If a partner network pays the highest, Right Media serves the ad, while it redirects that ad call to non-partners paying the most.
In December, 3.75 billion ad impressions were served through the system, earning publishers more than $1.4 million in ad revenue, according to the company. Each network pays publishers separately on a monthly basis, McCarthy added.
In addition to its own Remix Media ad network, the firm has chosen CPX Interactive, Bannerconnect, Adtegrity.com, Oridian, Active Response Group, Rydium, Accelerator Media and Directa Networks as network exchange partners.
Managing and understanding which networks are delivering the most revenues can be a challenge for publishers using multiple networks. RMX Direct provides full reporting by advertiser and ad size, in addition to showing publishers which networks perform best in which countries. It also offers frequency reporting, which determines the amount paid the publisher each time the same user is served the same ad. "The earlier ad views might be paying a lot more," said more McCarthy, noting cost per impression often dwindles each time the same ad is served to a particular user.
Publishers also can use the company's Media Guard system, which lets them eliminate certain advertiser categories from the pool of potential ads that could be served on their sites. They also have the ability to choose to run only ads priced in particular ways, such as CPM or CPA.
Right media charges networks a monthly fee to access its ad inventory, in addition to taking a cut of the revenues from ads run through RMX Direct. Yahoo purchased a 20 percent stake in Right Media in October.
Habeas Offers E-mail Reputation Checks to Small Business
By Matthew G. Nelson | February 7, 2007 | Source
The importance of verifying one's reputation on blocked sender lists, once only the purview of major industry players, has trickled down to even very small businesses, according to Habeas, an e-mail trust authority firm that is now offering a slimmed down version of its reputation checking service for just those companies.
When it found itself turning away small business owners unwilling to invest several thousand dollars to monitor their status on blocklists, Habeas began offering its Reputation Monitoring, or RepMon, service as the small business version of its enterprise system.
"Our core strength tends to be in the small- to mid-sized enterprise… That’s our sweet spot. But we have at least a 1,000 people in any given month who could be legitimate customers, but they are very small," said J.F. Sullivan, vice president of marketing for Habeas. "They might be small SoHo types of business, and they still have issues with deliverability."
As part of the RepMon Web-based, automated service, Habeas will check five ISP addresses and two domains for a business against several tiers of blocklists, as well as perform proprietary infrastructure tests and provide alerts if an address is ever added to a blocklist, according to Sullivan. The service generally takes two days to complete and the results are presented online at the Habeas Web site with "an overall reputation assessment, the good, the bad, and the ugly, given on the top of the page," said Sullivan. "For $20 bucks a month you get the same exact product that enterprise users have to watch their business, matched to a smaller business."
Habeas started offering its high volume e-mail sender reputation service, RepCheck, in July 2005 and has gone on to create a whitelist database, SenderIndex, of approved senders has added other e-mail services.
The number of queries Habeas receives from small businesses is indicative that even the smallest lists owners are coming to terms with deliverability and reputation concerns, said Stefan Pollard, director of consulting services for EmailLabs, an e-mail service provider, and a columnist for ClickZ
"Everybody who is sending e-mail has finally gotten the message that there are these blocklists out there preventing your mail from going through, and are looking for ways to keep their reputation clean. There is a big gap from the numbers of e-mails they send out and the number being received, and that difference is the number that got blocked by reputation," said Pollard. "E-mail has made its way down to the Mom and Pop restaurants and they also have to face all the same challenges that all the large senders have to deal with. They are becoming more savvy about their own marketing capabilities."
The increase in small business realizing the challenges in e-mail marketing blocklists also comes when large enterprises are moving on to other problems, said David Daniels, vice president of analyst firm Jupiter Research.
"When we've asked marketers about their top challenges, e-mail deliverability is the top challenge for small business, those with revenues under $10 million. But when we look at larger companies, it's now dropped down to number five," said Daniels. "So for smaller business they are feeling the pain more. They are experiencing the challenges that most marketers were feeling a couple of years ago."
The importance of verifying one's reputation on blocked sender lists, once only the purview of major industry players, has trickled down to even very small businesses, according to Habeas, an e-mail trust authority firm that is now offering a slimmed down version of its reputation checking service for just those companies.
When it found itself turning away small business owners unwilling to invest several thousand dollars to monitor their status on blocklists, Habeas began offering its Reputation Monitoring, or RepMon, service as the small business version of its enterprise system.
"Our core strength tends to be in the small- to mid-sized enterprise… That’s our sweet spot. But we have at least a 1,000 people in any given month who could be legitimate customers, but they are very small," said J.F. Sullivan, vice president of marketing for Habeas. "They might be small SoHo types of business, and they still have issues with deliverability."
As part of the RepMon Web-based, automated service, Habeas will check five ISP addresses and two domains for a business against several tiers of blocklists, as well as perform proprietary infrastructure tests and provide alerts if an address is ever added to a blocklist, according to Sullivan. The service generally takes two days to complete and the results are presented online at the Habeas Web site with "an overall reputation assessment, the good, the bad, and the ugly, given on the top of the page," said Sullivan. "For $20 bucks a month you get the same exact product that enterprise users have to watch their business, matched to a smaller business."
Habeas started offering its high volume e-mail sender reputation service, RepCheck, in July 2005 and has gone on to create a whitelist database, SenderIndex, of approved senders has added other e-mail services.
The number of queries Habeas receives from small businesses is indicative that even the smallest lists owners are coming to terms with deliverability and reputation concerns, said Stefan Pollard, director of consulting services for EmailLabs, an e-mail service provider, and a columnist for ClickZ
"Everybody who is sending e-mail has finally gotten the message that there are these blocklists out there preventing your mail from going through, and are looking for ways to keep their reputation clean. There is a big gap from the numbers of e-mails they send out and the number being received, and that difference is the number that got blocked by reputation," said Pollard. "E-mail has made its way down to the Mom and Pop restaurants and they also have to face all the same challenges that all the large senders have to deal with. They are becoming more savvy about their own marketing capabilities."
The increase in small business realizing the challenges in e-mail marketing blocklists also comes when large enterprises are moving on to other problems, said David Daniels, vice president of analyst firm Jupiter Research.
"When we've asked marketers about their top challenges, e-mail deliverability is the top challenge for small business, those with revenues under $10 million. But when we look at larger companies, it's now dropped down to number five," said Daniels. "So for smaller business they are feeling the pain more. They are experiencing the challenges that most marketers were feeling a couple of years ago."
Study: Smallest Businesses Are Heaviest Web Users
By Michelle Paolillo | February 20, 2007 | Source
"Micro-business" executives spend more time online than other small business executives and overall Internet users, according to a recent survey by Jupiter Research. The report found this select group of executives, those working in a company with less than five employees, spends more time online than with any other media source.
A total of 449 micro-business executives responded to the survey, which was conducted to compare their media patterns with those of traditional small business execs and average online users. The results show micro-business executives spend a median of 17 hours per week online, exceeding the overall online user's 15 hours a week and the traditional small business executive's 10 hours. And their time spent with the Web beat out all other media, including magazines and newspapers (two hours a week each), radio (five hours) and television (14 hours), according to the report.
"Because they spend more time online than other small business executives, we learned that the Internet is an extremely important method [for] targeting these individuals," says Sonal Gandhi, Jupiter Research analyst and lead author of the report.
Though they spend more time online, these executives are not necessarily more Web-savvy than other professionals. For example, micro-business executives do embrace some forms of social media, including reading and posting on message boards and blogs; but, according to Gandhi, this is no more than the average user.
"We kind of knew this segment was more active online than the average users," she noted. "They are embracing some next generation tools and technology, but not more than the average user, which was surprising."
Newspaper sites have the greatest reach with the segment: 14 percent of respondents said they visit them regularly each month, according to the report. But their online time is also spread thinly across many functions, including search, gathering local information and researching travel arrangements.
"Having a balance of both banner ads and search marketing is important," said Gandhi. "In general we advise that online marketers do more sophisticated behavioral and contextual targeting to get to these segments. Micro-business executives are all over the place, so it is hard to find them in one place."
In addition, these execs seem to love customization, be it of e-mail newsletters, offers or other services. The report notes that offering exclusive information will help B-to-B marketers get personal information from these users.
Gandhi plans to revisit the data in six months to see what has progressed. "I think the participation in next generation tools and technologies such as blogs and social networking is likely to be higher in the coming year," she predicted.
A total of 449 micro-business executives responded to the survey, which was conducted to compare their media patterns with those of traditional small business execs and average online users. The results show micro-business executives spend a median of 17 hours per week online, exceeding the overall online user's 15 hours a week and the traditional small business executive's 10 hours. And their time spent with the Web beat out all other media, including magazines and newspapers (two hours a week each), radio (five hours) and television (14 hours), according to the report.
"Because they spend more time online than other small business executives, we learned that the Internet is an extremely important method [for] targeting these individuals," says Sonal Gandhi, Jupiter Research analyst and lead author of the report.
Though they spend more time online, these executives are not necessarily more Web-savvy than other professionals. For example, micro-business executives do embrace some forms of social media, including reading and posting on message boards and blogs; but, according to Gandhi, this is no more than the average user.
"We kind of knew this segment was more active online than the average users," she noted. "They are embracing some next generation tools and technology, but not more than the average user, which was surprising."
Newspaper sites have the greatest reach with the segment: 14 percent of respondents said they visit them regularly each month, according to the report. But their online time is also spread thinly across many functions, including search, gathering local information and researching travel arrangements.
"Having a balance of both banner ads and search marketing is important," said Gandhi. "In general we advise that online marketers do more sophisticated behavioral and contextual targeting to get to these segments. Micro-business executives are all over the place, so it is hard to find them in one place."
In addition, these execs seem to love customization, be it of e-mail newsletters, offers or other services. The report notes that offering exclusive information will help B-to-B marketers get personal information from these users.
Gandhi plans to revisit the data in six months to see what has progressed. "I think the participation in next generation tools and technologies such as blogs and social networking is likely to be higher in the coming year," she predicted.
Labels:
Small Business
Monday, February 26, 2007
ASPs to Bring CRM to Small Businesses
By
Worldwide customer relationship management (CRM) spending will reach $76.3 billion in 2005, up from $23 billion in 2000, according to Gartner, Inc. But Datamonitor predicts small businesses will rely on ASPs to get a piece of the pie.
"Customer loyalty has always been valuable, but today it is vital for success," said Rob DeSisto, Gartner vice president. "CRM is a business strategy and any notion of applying technology to customer relationships will fail unless business executives understand clearly the key decisions they must make."
According to Datamonitor, the North American market for CRM software will grow from $3.9 billion in 2000 to $11.9 billion by 2005. Datamonitor predicts the CRM market will grow most rapidly in the government, entertainment and Internet retailing industries. This growth reflects the increasing significance of CRM solutions and e-business strategy among companies not traditionally associated with CRM. The rapidly growing small to mid-sized enterprise (SME) sector will also play a part in driving the operational CRM market as SMEs begin to adopt channel-based solutions.
Revenues accrued through the ASP channel, currently the least significant channel for vendors, will grow 128 percent in the next five years to be worth $431 million to CRM software vendors in 2005. Datamonitor's findings indicated that the ASP channel, worth a mere $7 million to CRM software vendors in North America in 2000, will be driven by the SME market, which will use ASPs to adopt CRM solutions they previously could not afford.
"Traditionally, the CRM market has been dominated by the enterprise sector," said Robin Goad, analyst with Datamonitor. "The cost of implementing a CRM strategy has been a significant barrier to entry for customers in the SME sector. The ASP channel will remove this barrier, offering key benefits to SMEs such as reduced cost, ease of integration, savings on IT labor, and access to new applications."
Datamonitor recommends that vendor wanting to exploit the SME market must build relationships with partners to gain market share and embrace the ASP channel. ASPs must take advantage of CRM applications to improve their product offering. Datamonitor predicts the share of ASP revenues derived from CRM applications in North America will grow from 14 percent in 2000 to 21 percent in 2005.
"Currently, hybrid distribution channels are the most significant channels for CRM vendors in North America, accounting for 48 percent of vendors' revenues," Goad said. "We believe that CRM vendors must partner aggressively to take advantage of the current trend towards hybrid distribution channels, as we have seen with Siebel and IBM, and Oracle and Cisco."
Labels:
CRM
PPC for SME: Small But Growing
By Robyn Greenspan | March 8, 2004 | Source
Small- and medium-sized businesses (SMEs) are beginning to buy their way into the paid search market, according to a report from The Kelsey Group and ConStat, but the majority haven't yet recognized the importance of pay-per-click (PPC) pricing. The collaborative study revealed that only a small portion of SMEs are currently involved in PPC, but there is potential for a substantial number to join the ranks over the next year.
Culled from the responses of 460 advertising decision makers at small- and medium-sized enterprises, the survey found that 11 percent were currently involved in PPC, and 34 percent were interested in using PPC. Nearly three-quarters (73 percent) of the interested prospects expect to implement PPC within the next year.
Greg Sterling, director of The Kelsey Group's Digital Directories: Interactive Local Media Continuous Advisory Service, commented on the inspiration for SMEs to utilize PPC: "In our sample, which has a comparatively small number of actual PPC users, but a larger number that are 'interested in' it (combined total of these categories was 200), the attraction appears to be the perception that PPC will drive traffic to company Web sites and that it's a low-cost method of acquiring customers."
Paid search players have been working on ways to bring SMEs, and especially local businesses, into the ranks of their advertisers. Most recently, FindWhat.com teamed with Verizon SuperPages.com to introduce PPC pricing to the Internet yellow pages site. Google is beta testing features that let advertisers target their ads by region, and Overture is working on local search that involves targeting by radius.
Sterling found that SMEs are primarily interested in using PPC to drive traffic to Web sites, with two-thirds of respondents claiming traffic as the major reason to implement the program. More than half (56 percent) cite the low cost of PPC, while 52 percent believe PPC is a less expensive method for acquiring customers.
The majority of respondents — 43 percent — indicated they weren't interested in PPC at all, while 12 percent were unsure. Sterling cites the perception that PPC is a niche activity, as 60 percent of those who were not interested believed paid search was not appropriate for their businesses.
Despite current misperceptions, PPC captures 23 percent of advertising budgets, and the survey found evidence that 54 percent of PPC users expect to increase their paid search activities over the next year.
Currently, SMEs that are using PPC have little need for outside management resources as 48 percent are using only one general message for all ads, and updating it infrequently.
"Only 20 percent [of respondents] expressed an interest in or were using outside administrators. However, as PPC expands beyond this population of 'early adopters,' there will be a definite need, in our view, for outside help to create and manage campaigns. This is especially true of traditional small businesses that have historically relied on 'offline' forms of advertising such as newspaper classifieds and print yellow pages," Sterling noted.
Labels:
Pay-Per-Click
Which SMEs Choose PPC?
By
Small and medium-sized businesses that use performance-based online marketing fall into three main groups based on the age of their business, use of technology, and preference for measuring results, according to The Kelsey Group.
A report released this week lists three segments of the small and medium-sized enterprise (SME) marketplace most inclined to adopt performance-based Internet marketing -- newer businesses, "tech-forward" organizations, and direct mail marketers.
"People speak of a 'small-business market,' yet in essence there is no such thing," said Neal Polachek, senior VP of research and consulting for The Kelsey Group. "While there are common SME characteristics, there is also remarkable diversity. What this report reveals is that there are certain categories of small businesses that are much more likely to adopt online marketing than others."
The report found that businesses that have been in operation less than 10 years, especially service-based ones, embrace performance-based marketing online. These businesses typically generate fewer revenues, but allocate more dollars to marketing compared with more established businesses and even young product-based businesses, Polachek said. For this reason, they are generally interested in measurable advertising vehicles to ensure an efficient return on investment, he said.
"Tech-forward" SMEs, with high-speed Internet access and a Web site, tend to utilize technology to its fullest extent, the report found. These businesses show no signs of relying on traditional advertising and marketing approaches, according to the report.
The Kelsey Group analyzed the data and found implications that the use of direct mail by a small-business marketer may be a signal that a business owner is more oriented toward measuring media performance. Therefore, this group tends to be more inclined to devote resources to media that can show a demonstrable and dependable positive rate of return, such as performance-based online marketing, Polachek said.
Labels:
Pay-Per-Click
Saturday, February 24, 2007
Web 'revolutionised' British business
24/11/2006 | Source
The internet has vastly altered the way that UK businesses operate and fundamentally changed the way that goods and services are marketed, according to major new research.
Over half of companies would use the words 'substantial' or 'revolutionary' when describing the effect of online communications on their business, according to a survey commissioned by Google and the Confederation of British Industry (CBI).
In addition, three out of five consumers say that the net has given them more power over their choice of the products that they buy.
Richard Lambert, director-general of the CBI, said: "Six years after the dot.com bubble burst, the internet is driving really substantial change among businesses. Firms are learning more about harnessing the internet to benefit their staff, their customers and their future prospects."
He added: "Serious investment is going into new internet technologies and this is set to increase."
Meanwhile, Nikesh Arora, vice president of European operations at Google, said that the net now offers businesses "a huge opportunity".
He continued: "Technology and social change give business the chance to reach customers on a previously unimaginable global scale. Consumers are active online, want to find out more information about products and to buy online."
Over 70 per cent of consumers say that they look at other customers' comments before they buy illustrating the importance of user-generated content.
The internet has vastly altered the way that UK businesses operate and fundamentally changed the way that goods and services are marketed, according to major new research.
Over half of companies would use the words 'substantial' or 'revolutionary' when describing the effect of online communications on their business, according to a survey commissioned by Google and the Confederation of British Industry (CBI).
In addition, three out of five consumers say that the net has given them more power over their choice of the products that they buy.
Richard Lambert, director-general of the CBI, said: "Six years after the dot.com bubble burst, the internet is driving really substantial change among businesses. Firms are learning more about harnessing the internet to benefit their staff, their customers and their future prospects."
He added: "Serious investment is going into new internet technologies and this is set to increase."
Meanwhile, Nikesh Arora, vice president of European operations at Google, said that the net now offers businesses "a huge opportunity".
He continued: "Technology and social change give business the chance to reach customers on a previously unimaginable global scale. Consumers are active online, want to find out more information about products and to buy online."
Over 70 per cent of consumers say that they look at other customers' comments before they buy illustrating the importance of user-generated content.
Online retailing 'to grow 40%'
20/11/2006 | Source
Internet shopping is to undergo huge growth in the next year as more consumers are getting access to broadband connections, according to latest research.
Sales over the net will reach £42 billion in 2007, up from £30 billion this year, according to the Interactive Media in Retail Group (IMRG) and online consumption is predicted to break the £7 billion barrier over the upcoming festive period.
This trend supports the findings from the latest research by the Office for National Statistics which said that the fastest growing part of the retail sector was in that of non-physical stores in the last three months. Its growth of 3.3 per cent is its strongest since July 2004 and is believed to be due to increased growth by specialist internet retailers.
James Roper, chief executive at IMRG, said: "The take up of broadband is one of the main factors leading this. Shopping online without broadband can be a bit of a pain, but more and more people are getting quicker connections and finding it easier to do."
He added that the growth of online retailing will continue into the long-term: "There has also been impetus from the extra investment made on the supply side. Big retailers, such as John Lewis, Comet and Tesco, are seeing the benefit, but it really is only just starting."
Internet shopping is to undergo huge growth in the next year as more consumers are getting access to broadband connections, according to latest research.
Sales over the net will reach £42 billion in 2007, up from £30 billion this year, according to the Interactive Media in Retail Group (IMRG) and online consumption is predicted to break the £7 billion barrier over the upcoming festive period.
This trend supports the findings from the latest research by the Office for National Statistics which said that the fastest growing part of the retail sector was in that of non-physical stores in the last three months. Its growth of 3.3 per cent is its strongest since July 2004 and is believed to be due to increased growth by specialist internet retailers.
James Roper, chief executive at IMRG, said: "The take up of broadband is one of the main factors leading this. Shopping online without broadband can be a bit of a pain, but more and more people are getting quicker connections and finding it easier to do."
He added that the growth of online retailing will continue into the long-term: "There has also been impetus from the extra investment made on the supply side. Big retailers, such as John Lewis, Comet and Tesco, are seeing the benefit, but it really is only just starting."
Labels:
Online retailing
Online ads record huge growth in 2006
07/02/2007 | Source
Web advertising grew by a faster rate than any other sector last year as marketing firms increasingly look to the internet to generate publicity for their products.
Although official figures are not released until this summer, figures from Nielsen Media Research obtained by Media Week show that ad spending on the net rose to more than $417 million, up 25 per cent.
Such was the rapid growth of online marketing that only two other sectors, outdoor and national newspapers, recorded a rise over the last 12 months and even these only grew by one and two percent respectively.
Magazines, cinema and radio all saw revenues fall while television fared worst of all with a slump of nearly six per cent.
But Adam Smith, futures director at Group M, told the publication it is not yet possible to conclude that there has been a shift in the industry.
"The big question, which at the moment we can't answer, is whether the money in online is migrating from other media, or whether it is new money," he said.
"The audiences that traditional media seem to be losing are the younger audiences, which is where advertisers are looking to spend more money online. It's reasonable to infer the money is migrating."
Furthermore, estimates from eMarketer predict that online spending in the UK is set for huge growth over the next three years.
The research firm expects spending on the internet to jump 20 per cent over the course 2007 and rocket to $216.69 per user in three years time, a rise of 48 per cent.
Web advertising grew by a faster rate than any other sector last year as marketing firms increasingly look to the internet to generate publicity for their products.
Although official figures are not released until this summer, figures from Nielsen Media Research obtained by Media Week show that ad spending on the net rose to more than $417 million, up 25 per cent.
Such was the rapid growth of online marketing that only two other sectors, outdoor and national newspapers, recorded a rise over the last 12 months and even these only grew by one and two percent respectively.
Magazines, cinema and radio all saw revenues fall while television fared worst of all with a slump of nearly six per cent.
But Adam Smith, futures director at Group M, told the publication it is not yet possible to conclude that there has been a shift in the industry.
"The big question, which at the moment we can't answer, is whether the money in online is migrating from other media, or whether it is new money," he said.
"The audiences that traditional media seem to be losing are the younger audiences, which is where advertisers are looking to spend more money online. It's reasonable to infer the money is migrating."
Furthermore, estimates from eMarketer predict that online spending in the UK is set for huge growth over the next three years.
The research firm expects spending on the internet to jump 20 per cent over the course 2007 and rocket to $216.69 per user in three years time, a rise of 48 per cent.
Labels:
Web advertising
Online marketing resource site launched for SMEs
20/02/2007 | Source
A hi-tech internet firm has launched a new online resource specially aimed at small businesses looking to increase the effectiveness of their online communications.
AT&T is launching the portal as part of an advertising campaign running in USA Today and the Wall Street Journal and believes that providing high quality information can become an effective marketing tool.
In order to introduce SME owners to the benefits of online marketing, the portal will include a series of free web-based seminars. USAToday.com columnist Steve Strauss, an SME expert, will lead the tutorials, which include topics such as the Small Business Bible and Establishing Your Web Presence.
"The people who operate small businesses are the growth drivers of our nation's economy and represent an important and valued segment of AT&T's customers," said John Regan, vice president, AT&T business marketing.
"Our new online resources provide easy and free access to an array of information that small business owners can find helpful in managing and growing their business."
Using Web 2.0 technology the portal also aims to create a community of users who can ask experts and each other questions about how to market their business online.
A hi-tech internet firm has launched a new online resource specially aimed at small businesses looking to increase the effectiveness of their online communications.
AT&T is launching the portal as part of an advertising campaign running in USA Today and the Wall Street Journal and believes that providing high quality information can become an effective marketing tool.
In order to introduce SME owners to the benefits of online marketing, the portal will include a series of free web-based seminars. USAToday.com columnist Steve Strauss, an SME expert, will lead the tutorials, which include topics such as the Small Business Bible and Establishing Your Web Presence.
"The people who operate small businesses are the growth drivers of our nation's economy and represent an important and valued segment of AT&T's customers," said John Regan, vice president, AT&T business marketing.
"Our new online resources provide easy and free access to an array of information that small business owners can find helpful in managing and growing their business."
Using Web 2.0 technology the portal also aims to create a community of users who can ask experts and each other questions about how to market their business online.
SME telecom firm launches SEO campaign
01/02/2007 | Source
A telecommunications firm looking to sell its products to small and medium enterprises (SMEs) has undertaken a major internet marketing campaign, with search engine optimization (SEO) techniques at its core.
T1 Solutions, which deals in a variety of broadband internet connections, has joined forces with online marketing firm eVisibility to increase its popularity on search engines and bring it contact with its potential market.
According to Jupiter Media Metrix, 80 per cent of products bought online begin with the customer entering terms in a search engine and so it is of paramount importance for a business of any size to increase its ranking on major search sites such as Google, Yahoo! and MSN.
Danny DeMichele, president of eVisibility, said: "We are really happy about working with T1 Solutions on their internet marketing campaign. I project that their natural search listing ranking will rise significantly through our specialized SEO services.
He added: "They [T1 Solutions] will be helping many more companies with their telecommunications services in 2007."
As T1 Solutions offers niche products carefully tailored to SMEs, without SEO their presence can often be crowded out by the major providers, who are not necessarily in tune with SMEs' needs.
A telecommunications firm looking to sell its products to small and medium enterprises (SMEs) has undertaken a major internet marketing campaign, with search engine optimization (SEO) techniques at its core.
T1 Solutions, which deals in a variety of broadband internet connections, has joined forces with online marketing firm eVisibility to increase its popularity on search engines and bring it contact with its potential market.
According to Jupiter Media Metrix, 80 per cent of products bought online begin with the customer entering terms in a search engine and so it is of paramount importance for a business of any size to increase its ranking on major search sites such as Google, Yahoo! and MSN.
Danny DeMichele, president of eVisibility, said: "We are really happy about working with T1 Solutions on their internet marketing campaign. I project that their natural search listing ranking will rise significantly through our specialized SEO services.
He added: "They [T1 Solutions] will be helping many more companies with their telecommunications services in 2007."
As T1 Solutions offers niche products carefully tailored to SMEs, without SEO their presence can often be crowded out by the major providers, who are not necessarily in tune with SMEs' needs.
Labels:
Search Engine Optimization
Saturday, February 17, 2007
Actinic Survey Finds Ecommerce Confidence Remains High Amongst UK SMEs
Release Date: 15 May 2002 | Source
15 May 2002 (A0203) ~ Today Actinic, the leading ecommerce software
supplier, announces the results of its second annual report on the status
of the UK ecommerce market amongst small and medium enterprises
(SMEs ). The key highlights show that ecommerce is still gaining acceptance
as an effective sales medium amongstSMEs ; that there has been a
significant leap in profitable sites; and that the importance of the
internet to business is still increasing. A PDF copy of the report is
available at http://www.actinicftp.co.uk/docs/ecreport02.pdf
The 2002 survey collected responses from 250 independently selected
organisations with 1 - 249 employees, all of whom had a live web site. Its
aims were to establish the adoption and intention to adopt online trading
amongst UKSMEs , and to monitor the experiences, expectations and
perceptions towards ecommerce.
Summary of Key Messages
Ecommerce still gaining ground amongst UKSMEs
The adoption of ecommerce amongstSMEs remains static at 26% of the sample
in 2002, versus 25% in 2001. A further 11% ofSMEs (who have not yet
implemented ecommerce) have firm plans to develop an online sales facility
during the next twelve months. Phil Rothwell, business development director
at Actinic comments, "This highlights that whilst many ecommerce sites have
ceased trading over the last year, new ecommerce sites are still being
set-up at a similar rate and many new sites are currently being
planned. Confidence is still out there."
Ecommerce profitability increases and fuels further development and upgrades
An impressive 72% of ecommerce sites claimed profitability during 2002,
over 59% in 2001. In addition 61% of respondents plan further development
to their ecommerce site. "Again, we see this as a reflection of an
increasing confidence amongst site owners for further investment," says
Rothwell.
The importance of the internet to business is still increasing
15 May 2002 (A0203) ~ Today Actinic, the leading ecommerce software
supplier, announces the results of its second annual report on the status
of the UK ecommerce market amongst small and medium enterprises
(
as an effective sales medium amongst
significant leap in profitable sites; and that the importance of the
internet to business is still increasing. A PDF copy of the report is
available at http://www.actinicftp.co.uk/docs/ecreport02.pdf
The 2002 survey collected responses from 250 independently selected
organisations with 1 - 249 employees, all of whom had a live web site. Its
aims were to establish the adoption and intention to adopt online trading
amongst UK
perceptions towards ecommerce.
Summary of Key Messages
Ecommerce still gaining ground amongst UK
The adoption of ecommerce amongst
in 2002, versus 25% in 2001. A further 11% of
implemented ecommerce) have firm plans to develop an online sales facility
during the next twelve months. Phil Rothwell, business development director
at Actinic comments, "This highlights that whilst many ecommerce sites have
ceased trading over the last year, new ecommerce sites are still being
set-up at a similar rate and many new sites are currently being
planned. Confidence is still out there."
Ecommerce profitability increases and fuels further development and upgrades
An impressive 72% of ecommerce sites claimed profitability during 2002,
over 59% in 2001. In addition 61% of respondents plan further development
to their ecommerce site. "Again, we see this as a reflection of an
increasing confidence amongst site owners for further investment," says
Rothwell.
The importance of the internet to business is still increasing
Another finding that emerged is that respondents currently consider
ecommerce to be the most important business use of the internet and they
also believe that this is set to become even stronger in the future. For
those businesses with no plans for ecommerce a key reason given was the
lack of customer demand, suggesting that it is still the consumer who is
driving companies onto the net. According to Rothwell, "Businesses are
doing the right thing in listening to their customers, but they haven't
grasped the potential benefits to themselves in terms of cost savings and
increased efficiency."
ecommerce to be the most important business use of the internet and they
also believe that this is set to become even stronger in the future. For
those businesses with no plans for ecommerce a key reason given was the
lack of customer demand, suggesting that it is still the consumer who is
driving companies onto the net. According to Rothwell, "Businesses are
doing the right thing in listening to their customers, but they haven't
grasped the potential benefits to themselves in terms of cost savings and
increased efficiency."
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