Internet Marketing for SMEs
Hello
Internet Marketing for SMEs is a project I am undertaking for my MSc Electronic Commerce at Middlesex University.
I will be blogging about it…so don’t forget to add this blog to your favourite if you are interested in internet marketing and employing effective and economical e marketing strategies, tools and techniques.
My dissertation title is:
Employing effective and economical e marketing strategies, tools and techniques for SMEs.
Study Area Review:
Online marketing strategies, tools and techniques
Aim:
Identify and deploy effective and economical e-marketing strategies, tools and techniques for SMEs to improve their competitiveness and to enable them to strengthen their online presence.
Objectives:
- To identify, investigate and analyse online advertising strategies and techniques of a SME.
- Develop or improve and implement an effective and economical emarketing strategy and techniques.
- Test and evaluate these strategies and techniques, before, during and after the campaign.
Research Methodology:
Case study, action research and survey methods.
Project Type:
Problem solving which will involve improving the efficiency and effectiveness of existing approaches, or developing different approaches and theories in different situations.
Resources Audit
- The World Wide Web
- Textbooks
- Journals
- Interviews, questioners and companies documentations
- No special hardware or software is needed.
Project planning
- Literature search
- Literature review
- Identify and contact a SME
- Perform an environment, competitive and demand analysis
- Setting goals and objectives
- Develop the internet marketing strategy
- Define the marketing plan
- Recourse allocation
- Execution of the marketing plan
- Maintain and monitor the execution of the marketing plan
- Review and modify the marketing plan, goals and objectives also the strategy if necessary
- Complete report
- Project completed
