Online marketing boosts SME's Xmas profits
21/12/2006 | Source
In one of the first reports so far this year of small and medium sized businesses cashing in on the Christmas retail rush, a Californian hi-tech consumer products firm has announced that its online sales have risen by 40 per cent this festive season, partly due to its innovative webmarketing strategy.
Employees at Newegg.com are reportedly struggling to fulfil their ship orders in time for Christmas as the company's online marketing strategy has proved a hit with internet consumers.
Focusing on user-generated content, the site asks customers to write their own reviews of their products providing prospective buyers with an honest viewpoint.
Customer product reviews on the site yesterday topped the 500,000 mark.
"Customers want honest feedback and that is what the product reviews provide," said Chad Chen, Newegg's vice president of marketing.
"With our transparent review format, you see both the good and the bad. Allowing both types of feedback along with a rating system provides the customer with an opportunity to make an informed decision before they buy."
Newegg.com also encourages customers to rate their products on a scale of one to five.
In one of the first reports so far this year of small and medium sized businesses cashing in on the Christmas retail rush, a Californian hi-tech consumer products firm has announced that its online sales have risen by 40 per cent this festive season, partly due to its innovative webmarketing strategy.
Employees at Newegg.com are reportedly struggling to fulfil their ship orders in time for Christmas as the company's online marketing strategy has proved a hit with internet consumers.
Focusing on user-generated content, the site asks customers to write their own reviews of their products providing prospective buyers with an honest viewpoint.
Customer product reviews on the site yesterday topped the 500,000 mark.
"Customers want honest feedback and that is what the product reviews provide," said Chad Chen, Newegg's vice president of marketing.
"With our transparent review format, you see both the good and the bad. Allowing both types of feedback along with a rating system provides the customer with an opportunity to make an informed decision before they buy."
Newegg.com also encourages customers to rate their products on a scale of one to five.
