SME telecom firm launches SEO campaign
01/02/2007 | Source
A telecommunications firm looking to sell its products to small and medium enterprises (SMEs) has undertaken a major internet marketing campaign, with search engine optimization (SEO) techniques at its core.
T1 Solutions, which deals in a variety of broadband internet connections, has joined forces with online marketing firm eVisibility to increase its popularity on search engines and bring it contact with its potential market.
According to Jupiter Media Metrix, 80 per cent of products bought online begin with the customer entering terms in a search engine and so it is of paramount importance for a business of any size to increase its ranking on major search sites such as Google, Yahoo! and MSN.
Danny DeMichele, president of eVisibility, said: "We are really happy about working with T1 Solutions on their internet marketing campaign. I project that their natural search listing ranking will rise significantly through our specialized SEO services.
He added: "They [T1 Solutions] will be helping many more companies with their telecommunications services in 2007."
As T1 Solutions offers niche products carefully tailored to SMEs, without SEO their presence can often be crowded out by the major providers, who are not necessarily in tune with SMEs' needs.
A telecommunications firm looking to sell its products to small and medium enterprises (SMEs) has undertaken a major internet marketing campaign, with search engine optimization (SEO) techniques at its core.
T1 Solutions, which deals in a variety of broadband internet connections, has joined forces with online marketing firm eVisibility to increase its popularity on search engines and bring it contact with its potential market.
According to Jupiter Media Metrix, 80 per cent of products bought online begin with the customer entering terms in a search engine and so it is of paramount importance for a business of any size to increase its ranking on major search sites such as Google, Yahoo! and MSN.
Danny DeMichele, president of eVisibility, said: "We are really happy about working with T1 Solutions on their internet marketing campaign. I project that their natural search listing ranking will rise significantly through our specialized SEO services.
He added: "They [T1 Solutions] will be helping many more companies with their telecommunications services in 2007."
As T1 Solutions offers niche products carefully tailored to SMEs, without SEO their presence can often be crowded out by the major providers, who are not necessarily in tune with SMEs' needs.
Labels:
Search Engine Optimization
