Online marketing resource site launched for SMEs
20/02/2007 | Source
A hi-tech internet firm has launched a new online resource specially aimed at small businesses looking to increase the effectiveness of their online communications.
AT&T is launching the portal as part of an advertising campaign running in USA Today and the Wall Street Journal and believes that providing high quality information can become an effective marketing tool.
In order to introduce SME owners to the benefits of online marketing, the portal will include a series of free web-based seminars. USAToday.com columnist Steve Strauss, an SME expert, will lead the tutorials, which include topics such as the Small Business Bible and Establishing Your Web Presence.
"The people who operate small businesses are the growth drivers of our nation's economy and represent an important and valued segment of AT&T's customers," said John Regan, vice president, AT&T business marketing.
"Our new online resources provide easy and free access to an array of information that small business owners can find helpful in managing and growing their business."
Using Web 2.0 technology the portal also aims to create a community of users who can ask experts and each other questions about how to market their business online.
A hi-tech internet firm has launched a new online resource specially aimed at small businesses looking to increase the effectiveness of their online communications.
AT&T is launching the portal as part of an advertising campaign running in USA Today and the Wall Street Journal and believes that providing high quality information can become an effective marketing tool.
In order to introduce SME owners to the benefits of online marketing, the portal will include a series of free web-based seminars. USAToday.com columnist Steve Strauss, an SME expert, will lead the tutorials, which include topics such as the Small Business Bible and Establishing Your Web Presence.
"The people who operate small businesses are the growth drivers of our nation's economy and represent an important and valued segment of AT&T's customers," said John Regan, vice president, AT&T business marketing.
"Our new online resources provide easy and free access to an array of information that small business owners can find helpful in managing and growing their business."
Using Web 2.0 technology the portal also aims to create a community of users who can ask experts and each other questions about how to market their business online.
