Future customer trends, consumers, marketing, products and services for Siemens - by Futurist Dr Patrick Dixon

Patrick Dixon has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50 2005). How customer behavior will change. Why the future is about emotion. Why market research can give us wrong answers. Customers in emerging markets. Lifestyle / consumer trends. How to connect with passion. Impact of wild cards. Customer relationship management - winners and losers. Client event for Siemens.