Marketing mix

Price
Under the Contracting (in practice conditions policy) covers all contractual conditions (conditions), in connection with an offer. This includes adding policy e.g. Rebates, bonuses, loans and delivery and payment terms. Does Under these additional Drauf-and three-disclosure. Strictly speaking, is the price policy is a part of the Contracting. Since the price policy the central element of Contracting, is generally of the price and Contracting spoken to the special importance of pricing policy into account. The price includes all policy decisions that affect the amount of the award and the manner of price fixing and Enforcement. As a central aspect can be stated that the price is always directed to the market, which consists of the components suppliers, customers and competitors. However, besides the inevitable focus on the market, the costs incurred as companies are dependent on their products and services profit.

The two main design options for the entrepreneur in relation to the pricing policy are the price levels and price differentiation.

Promotion
Under the communication policy is objective and uniform measures decisions on the design of all relevant product information (Corporate Communication and Corporate Design). The main instruments of communication policy are advertising, sales promotion, personal selling, sponsorship, exhibitions, events and publicity (including the Corporate Identity) and merchandising.

Place
Under the distribution policy, all decisions and actions of the company in connection with bringing a product from manufacturer to end-users. The possibilities of distribution policies are diverse. In trade, the question arises whether the products in a traditional outlet (POS, business) be sold or whether the goods are brought directly to the customer (such as mail order houses, the product directly to customers at home). The various possibilities of distribution are not necessarily mutually exclusive. Often companies offer combinations or several options in parallel.

Product
The products or services a company offers to provide the core of the entire business activities and form the base of each entrepreneurial success. The product includes all policy considerations, decisions and actions that are directly related to the combination and variation of the characteristics of the product or service. These include notably the range planning, quality and service, but also packing, marking and product design and produktbegleitende services.

Two aspects of product innovations of particular importance: Deal offer width and depth. Companies that offer a wide range, are also known as generalists. The supply depth, however, describes the different types and variations of a particular offer. Companies that focus on their job has a deep, generally referred to as specialists, those with a wide range full-service provider.