How can you engage your customers
Today more than ever, consumers with Mvid options, and dispersion. The cost of attracting users to your site continues to increase and maintain the interest is more important than ever.
Commitment does not stop reading with the browser or by clicking on the content of the declaration. Instead, the commitment is an ongoing process, which translates into loyal customers to return again and again, more and more invested in your website.
How can you make sure you hire and retain customers?
To establish a loyal following, and there are some basic principles that must be considered. The first appearance of the membership for life, I was in the skin of your browsers and make it a valuable experience.
- Reduce excess. How many times you've visited the site on the Internet only to be overwhelmed and confused? What does this site have you had asked yourself. Or maybe you found your request, "Where is the information I'm looking?" Do not ask browsers or potential customers to this figure. Make your site free of congestion and the creation of visual priority focus on information and resources or actions of your browser you want. By reducing barriers to you in creating a climate of confidence between the new site, visitors and simple to enable them to make decisions - that benefits everyone.
- Obviously, making navigation. There are several ways to navigate a web page, but the intuition of the day. Do not try to obtain passion to your navigation or excessive JavaScript. The following navigation based on the current convention is the best way to lead people through the site to obtain the information they seek.
- Take the interaction relevant. And when it reaches the browser on your site, you have less than seven seconds to get their attention. Make the first site of interaction with regard to people looking for what is necessary to maintain long-term interaction. If you enhance your photos with AdWords, or any pay-per-click advertising, be sure to create the page class that are really relevant to the person clicks - through the ad. Once the importance of the establishment, you can move to deeper into your site's content, tools and resources.
- Make sure the content current. The contents of this site is not one day do not serve your audience and browsers are likely to move forward. One way to ensure that timely information is to provide a flow of news or information. If the static including the text of Web pages, do not try to include in the specified date. But, if you publish the dates and make sure to update this information on a regular basis.
- The beginning of your interaction with users. Whenever the browser presents your webpage, you have the opportunity to interact with them. Do not let this opportunity for you. A great way to interact is to provide something of value for free. This could be a white paper, to obtain a comprehensive list, or just 30 days free trial. Certainly, the adoption of individual e-mail address, and include them on your mailing list. Self Responder is the best if you want to participate in these individuals on an ongoing basis.
- Make a lot of support. Do not hesitate to support your homepage. Supply your prominently in the number of 800, supporting e-mail and other information to customers and prospects, such as your mailing address. This access to this information through search engines and creates a positive sense of legitimacy. Contact information strengthens trust between the views and raise interest in your company.
- Make sharing easy. When you've done your website and easy to use, feel free to browsers provide an opportunity for exchanging your site with others. This may take the form of a simple piece that allows users to your favorite Dick, you subscribe to Lar SS, or the content of your site popular news sites such as digg.com.
Your website could be greater than your assets. It is unfortunate that a large number of traders and owners of sites that are focused on increasing traffic, they lose site of the public already visit web pages, but simply is not conversion.
Do not make the same mistake. Improve the quality of content through the site is updated and easy to find. Once committed users, to encourage them to share. Doing so make your site more efficient, increase conversions, and deliver value for all stakeholders.
