How to assess the Quality of a Link ?
What Lies Beneath Your Link Hunger?
Links: The eternal struggle to achieve top SE rankings. Why do we try so hard? Do we really need to beg other webmasters to swap or exchange links? Do we really need to answer any junky link exchange request we receive in our mailboxes?
New sites are desperate for links. SEO beginners are no better either. Is SEO the only reason that motivates our hunt for links? When is this madness going to end?
Let me ask you a serious question: Why do you want a link? Is it for the search engines? Or is it because you found a good site, you like its contents and you honestly think that both your site and the site you’ve just discovered will benefit from a link exchange? And when I say “benefit” I do not mean a SEO advantage, but a real exchange of values that will help both sites with an exchange of targeted visitors.
And now let me reveal a paradox : The SEO advantage should be the last thing on your mind if you want good SEO results.
What Is a Quality Link?
Are you one of the Webmasters who believe that a quality link is a link from a site with a high Google PR (PageRank)? Well, you are not very far from the truth, but aren’t you forgetting something? Is the high PR site relevant for the content of your site? Is the link to your site on the high PR page or is it situated on a lower PR page designated especially for link exchanges? Is the link to your site a contextual link or is it just a pitiable addition to a links list?
Source
Links: The eternal struggle to achieve top SE rankings. Why do we try so hard? Do we really need to beg other webmasters to swap or exchange links? Do we really need to answer any junky link exchange request we receive in our mailboxes?
New sites are desperate for links. SEO beginners are no better either. Is SEO the only reason that motivates our hunt for links? When is this madness going to end?
Let me ask you a serious question: Why do you want a link? Is it for the search engines? Or is it because you found a good site, you like its contents and you honestly think that both your site and the site you’ve just discovered will benefit from a link exchange? And when I say “benefit” I do not mean a SEO advantage, but a real exchange of values that will help both sites with an exchange of targeted visitors.
And now let me reveal a paradox : The SEO advantage should be the last thing on your mind if you want good SEO results.
What Is a Quality Link?
Are you one of the Webmasters who believe that a quality link is a link from a site with a high Google PR (PageRank)? Well, you are not very far from the truth, but aren’t you forgetting something? Is the high PR site relevant for the content of your site? Is the link to your site on the high PR page or is it situated on a lower PR page designated especially for link exchanges? Is the link to your site a contextual link or is it just a pitiable addition to a links list?
Source
